Who, What, Why of Twitter Marketing

Who, What, Why of Twitter Marketing

Gaining your audience’s attention on Twitter when your tweets are among thousands in a short time frame is a primary objective for many marketers. How often do we read tweets that appear to be nothing more than the last thousand seemingly pointless thought processes? How do you set your Twitter posts apart and help to build a foundation on which to place your marketing efforts?

Take time to think about what you are going to tweet so that your tweets are not counted among the simplistic multitudes.

Consider the Who, What, Why of your post. When you take into consideration the who’s, the what’s, and the why’s of your tweets and you answer these questions intelligently, you will keep your audience with you.

WHO?
WHAT?
WHY?

Very basically this asks, what are we selling to whom and why should they buy it? In marketing terms, this all boils down to a thoughtful offering and effective posting. Even the best intentioned social media campaign will fail if the “who, what and why” is not considered. This should apply in even the most basic of 140 character messages.

Here are a few questions to take into consideration:

Who do you think this tweet will benefit?

What is it that you hope to gain or hope your audience will gain from this tweet?

Why will it benefit your business or your clients, current and potential?

While sharing your lunch meeting with your followers may seem appropriate, which of the following will gain you a bit more leverage with your audience?

“I am just getting back from lunch at my favorite restaurant. I had a lovely Asian chicken salad and a glass of Chardonnay. I enjoyed myself.”

Or

“Enjoyed a lovely business lunch w @username today. We spoke of joint ventures and how my company X and their company Y can work together.”

While the first may get you a reply or two from those who are happy you enjoyed a nice lunch, the second will show that you are a go-getter, that take your business seriously and are looking to create viable business relationships with others.

There are many articles on the internet asking the question of how often to tweet. But the true question is not how often as much as it is about the quality of your posts. You can tweet every 5 minutes for hours on end if you are so inclined. However, if all you are posting about is about your day and the weather without any true insight into who you are, what your company is about and what you have to offer it does little more than keep your name in front of your followers.

Be thoughtful in your messages. Remember that you are using Twitter as part of your marketing campaign for your business. Waving in a friendly manner at passersby outside of your brick and mortar isn’t going to get them in the door any quicker than it will within the social networks. Offering your audience something with substance is what is going to get them in the front door and hopefully have them come back for more.

Cheers!
Dave

How To Improve Your Online Conversion By 300% Or More

By Michael Fleischner

Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.

Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.

The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.

The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.

The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.

The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.

The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.

Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.

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6 Low-Cost Marketing Strategies

By Sharron Senter

Small businesses must be extra imaginative with their marketing efforts in order to attract customers and get them to open their wallets. Even more challenging is that most entrepreneurs have shallow pockets and shoppers are being more selective as a result of the sluggish economy and volatile stock market. The following are six proven low-cost marketing ideas that help small businesses increase sales and generate referrals, ultimately helping you build your cash cow, while spending very little.

Get Out and Walk
Next time you walk down a street with high foot-traffic, pay attention to storefront windows underutilized. Approach the store owner and offer to pay a small fee to advertise your business in their window. Imagine, you pay $50 per month for a location that costs someone else $2500 a month in rent. This idea also works in reverse. If you’re the store owner with great window visibility, approach other entrepreneurs and offer them an affordable advertising opportunity.

Special Deal Today Only
The next time business is slow, try sending out an email to your prospect list that reads, "Please call me. I have a special deal I can offer you if you call me today. You'll be glad you did! (978) 000-0000. Thanks, Sharron." This method really works. Prospects call because of the urgency you create using such a short deadline and to make sure they don’t miss out on a worthy opportunity. Be careful. You’ll lose credibility with your prospects if your offer isn’t aggressive enough, i.e., 10% off won’t cut it!

Under Your Nose
Are your vendors doing business with you? Why not? Here’s a short list of the prospects you should contact within 48 hours of reading this article, your: accountant, attorney, plumber, electrician, daycare provider, housekeeper, greens keeper, mechanic, realtor, friends, family, minister/priest/rabbi, etc., dentist, physician, gynecologist, nail technician, hairdresser, Mary Kay Consultant, marriage counselor, coach, personal trainer, financial advisor, etc. If you and your vendor are not a match, he or she probably knows someone who should be doing business with you. All you have to do is ask your vendor to provide some word-of-mouth about you. At minimum, ask to display your business cards and flyers at their office, or to mention your business in their customer newsletter. Take a moment and make sure people in your immediate circle understand what you’re selling.

Customers on the Fence
Before you send off your next proposal, call your prospect and tell her the proposal she requested is ready. Tell her you'd like to forward the proposal, but before you do, ask her what time tomorrow would be convenient to discuss the proposal. Remember, always set up your next appointment before releasing any information.

Charge at Least Five Bucks
Always charge a fee for all your event marketing efforts. Fee-paid seminars and workshops almost always generate more participants than free events. The fee does two things. First, when you charge for something, there’s an implied "value" built in. Your prospect will believe they "get more" when they pay, versus not paying. Second, when a prospect pays you, they’re showing a commitment and are now a more qualified prospect and more likely to show up. Don’t just take my word for it; test it. It’s true.

Stimulate Customer Senses
Do you think the smell of fresh baking bread flowing throughout the grocery store or music playing is by chance? Absolutely not. Retail businesses have been going out of their way for years to stimulate shoppers and keep them browsing. Stimulating the senses works outside of bricks and mortars too. For example, let’s say you're a business development expert and you're getting ready to mail your quarterly newsletter on white stock. Instead, try a red or pink-hued paper. Or, if you’d prefer to remain conservative, use a white textured stock. Another example: There's nothing worse than the smell of a disinfectant used in a doctor's office. Try burning vanilla candles in the waiting room, they’ll help sooth your customers while they wait. If your business is notorious for long waiting room times, fresh baked cookies work well.

Remember, the more comfortable we keep our customers, the longer they’ll stay, the more memorable experience they’ll have and the more they’ll spend, or pass on positive word-of-mouth. When you’re planning your next marketing activity, remember to stimulate your customers’ senses, including eyes, ears, nose and mouth.

Sharron Senter is a New England-based marketing consultant who helps small businesses deploy low-cost marketing strategies. Visit her at http://www.sharronsenter.com.

MLM and Blogging for Business

Welcome to the wonderful world of blogging, the frequent, usually chronological publications of personal thoughts and Web links. Often a mixture of what is happening in a person's life and what is happening on the Net. Call it the Reality TV of the Internet.

There doesn't seem to be much that isn't covered as a topic for a blog, so why not jump in with both feet and blog about your business and how to be a successful MLM marketer. What a tremendous vehicle for telling people what you are doing, how you are doing it and all about your team and training. You can also add pictures, product descriptions, and yes, even comments from other people.

Blogs have been around since early1997, but really took off in popularity when automated publishing systems were introduced - ie. Blogger at blogger.com. Just so you don't get confused, stick to the term blog, rather than the other alternative "weblog" as it means a server's log files. By 1999 there were 23 in existence, but it didn't stay that way long. Blogs and blogging mushroomed rapidly until it was almost impossible to keep up with them. Those who designed software got into the mix and came up with even more ways for people to publish their own blogs.

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The history that's important for you to know, because it directly relates to what you can do with your blog, is that original weblogs were link-driven. Today's blogs are also link driven and there is your key to the success of your MLM marketing blog. Seek out unusual links, interesting links, teaching links, and learning links for your blog, and add you own review or commentary to them. Send your blog link to existing customers, potential customers, your team, even others in your up and down lines. You'd be surprised at the exposure you'll get so long as your blog is well done and doesn't come across like one large advertisement for your business.