Saturday, September 25, 2010
One of the trickiest things to get right when launching a blog for the first time is getting your blog noticed. There are a host of strategies which can be tried, many of which will prove successful if correctly managed. Regrettably however, many of these take a great deal of time, thought and extra work. Regrettably still, few people always have enough time to concentrate their efforts into such work straight off the bat. A great way to get your blog out there with minimum effort is through using the services of a blogs directory.
As the name suggests, these directories work much like any other; in so much that they give details of a host of blogs available. Split into different categories, it is easy for people to find suitable ones for what they are looking for, without too much hassle.
Using them is straight forward enough, simply requiring the user to enter a few details about the blogs they are interested in, and then returning appropriate results. From here, users can drill down to receive further details, and go visit the site if they are interested enough.
Many directories are more straight forward than this; simply listing different genres. Sub genres are often listed underneath these, which will display a list of all relevant blogs who have subscribed to that particular blogs directory.
As with anything, each directory does things in its own way. Many choose to rate a site, others will comment on how good, or bad they think it is. Some will also track a site's performance, and allow the blog master to interrogate these results. Others still will simply provide a list. What sets these apart is a combination of things.
At the base level, there are the basic directories where authors can simply submit their details to be listed. No further involvement is needed, simply the completion of a standard form which asks for the name, URL, possibly a description, and the genre. From here, the site will be listed with a link.
Further than this, there are those that will actively manage the submission. This will include a rating, most likely an explanation as to what readers can expect from each blog. Many will also give an actual score, whilst others will ask for feedback from visitors. They are likely to also regulate the blog for submission onto their directory; to ensure it is suitable according to their regulations.
There are many different directories available too. Naturally, there are many general ones, which have different categories which can be drilled into. Increasingly though, there are specialized directories such as Green Technology; Lifestyle; Sports and so on. There are also directories which list Adult content, though many general sites also do this, but the content needs to be claimed when submitting.
Blogs directory will most likely allow for free submission, as most will generate revenue through other advertising streams, affiliate schemes and so forth. However, there are usually also ways that a blog master can pay for greater exposure. Prices will vary of course.
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Monday, September 13, 2010
A good e-commerce strategy involves having the elements of the internet and components of marketing to work together. Some may argue that this e-commerce thing will blow out of proportion which could result to another wave of business crashes like what happened a more than five years ago.
Using the right business tools can help ensure that your online business will remain afloat. Integrating the right elements to your business strategy will reinforce your business agenda and help you reap the benefits of your business.
Now one of the tools in online business that is at your disposal is the e-commerce cart or otherwise and better known as the online shopping cart. This little business tool can transform your small business endeavor into a big online success.
An online shopping cart is a marketing tool where your customers place their shopping items and assist them in ordering the same online. It follows the concept of the real life shopping cart where you place whatever items you need and let a cashier compute the total for you. But instead of a cashier, the online shopping cart includes a component where the total of the order is computed for the customers.
There are a number of benefits of having a shopping cart integrated into your online business. The shopping cart offers a secure means for your customers to get the products they need and it offers you the same level of security to get the payment from them. It is a win-win situation which you should take full advantage of.
Without offering this level of security for online transactions, you will sure loose a lot of potential clients. By integrating a shopping cart, you will be able to expand your market base and eventually help increase your profits.
The same shopping cart technology will also help you organize your products list, will assist you in managing your business transactions and help you update your stocks and sales. The technology can even assist you in making projections which will be beneficial for you in future marketing decisions.
It can also make your life easier during tax season since sales and stock acquisitions can easily be acquired because store information is logged via the shopping cart. Indeed, acquiring a shopping cart software is a good investment and a logical move for your business.
To expand, diversify and improve your market base and services is what a good business approach should be. Whether it may be online or offline, bringing your business to a new level will bring in more benefits.
There are a number of companies that offer various kinds of e-commerce shopping carts and each can be customized to fit your needs. Do remember that this is an investment and as such is often not free. But bringing your e-commerce to the next step by means of a shopping cart will hopefully help you find the success that you dream of online.
Saturday, August 28, 2010
Simple, down line building isn't as effective as it once was years ago. Sure there are people making lots of money online using their down lines and affiliate marketing strategies but during the past few years a change has been taking place.
It's called the marketing funnel and if you think of the pyramid look of a 'downline', flip it!
Here's how it works. Get as many people as you can into the top of your funnel and funnel them down into paying customers. Start with a free front end product or service and then let your marketing turn those free leads into paying customers and clients.
Affiliate Funnel is a service that does this plus so much more. It is an all in one business hub that shows you how to properly promote online using the best free resources around and channel these leads into a thriving down line. This is the power of a well put together marketing funnel, taking leads and turning them into clients.
Affiliate Funnel is owned by two guys who have build massive six figure businesses using free resources and their own marketing funnel. Paul Kinder and Jon Olson have put their experience in a bottle and packaged it for anyone to check out for free at:
Be sure to check out the Funnel today and start to promote your business the right way using the absolute best tools on the net. The results are there, it's time to grab them...
Saturday, July 31, 2010
Gaining your audience’s attention on Twitter when your tweets are among thousands in a short time frame is a primary objective for many marketers. How often do we read tweets that appear to be nothing more than the last thousand seemingly pointless thought processes? How do you set your Twitter posts apart and help to build a foundation on which to place your marketing efforts?
Take time to think about what you are going to tweet so that your tweets are not counted among the simplistic multitudes.
Consider the Who, What, Why of your post. When you take into consideration the who’s, the what’s, and the why’s of your tweets and you answer these questions intelligently, you will keep your audience with you.
Very basically this asks, what are we selling to whom and why should they buy it? In marketing terms, this all boils down to a thoughtful offering and effective posting. Even the best intentioned social media campaign will fail if the “who, what and why” is not considered. This should apply in even the most basic of 140 character messages.
Here are a few questions to take into consideration:
Who do you think this tweet will benefit?
What is it that you hope to gain or hope your audience will gain from this tweet?
Why will it benefit your business or your clients, current and potential?
While sharing your lunch meeting with your followers may seem appropriate, which of the following will gain you a bit more leverage with your audience?
“I am just getting back from lunch at my favorite restaurant. I had a lovely Asian chicken salad and a glass of Chardonnay. I enjoyed myself.”
“Enjoyed a lovely business lunch w @username today. We spoke of joint ventures and how my company X and their company Y can work together.”
While the first may get you a reply or two from those who are happy you enjoyed a nice lunch, the second will show that you are a go-getter, that take your business seriously and are looking to create viable business relationships with others.
There are many articles on the internet asking the question of how often to tweet. But the true question is not how often as much as it is about the quality of your posts. You can tweet every 5 minutes for hours on end if you are so inclined. However, if all you are posting about is about your day and the weather without any true insight into who you are, what your company is about and what you have to offer it does little more than keep your name in front of your followers.
Be thoughtful in your messages. Remember that you are using Twitter as part of your marketing campaign for your business. Waving in a friendly manner at passersby outside of your brick and mortar isn’t going to get them in the door any quicker than it will within the social networks. Offering your audience something with substance is what is going to get them in the front door and hopefully have them come back for more.
Sunday, January 17, 2010
By Michael Fleischner
Do I have your attention? Anyone trying to make a living online is interested in one thing, improving conversions. As an Internet marketing veteran, I’ve seen plenty of web sites and blogs miss one their biggest opportunities for growth. The answer is actually quite simple, making the most of your list.
Maybe you have your own email list of fifty-thousand names or more. Perhaps you have a small list of just a few dozen prospects who have emailed you questions or comments. Regardless of where you begin, having a list is only part of the equation. The most successful marketers I know utilize their list in a variety of ways to build relationships and sell products that are a win-win for both buyer and seller.
The first way to utilize your list is through an auto responder sequence. If you’re not using an auto responder, I advise you to search for auto responder services online. Popular services like Aweber only charge around twenty dollars per month, allowing you to send unlimited messages. These messages should position you as an expert, provide purchase ideas, and continually provide value.
The second way to use your list effectively is to provide pre-notification of product launches. There are many super affiliates that use their list in this manner, generating tens of thousands of dollars per month. Once you know of an affiliate product being launched within a six to eight week period, map out a pre-launch communication plan that reaches out to individuals prior to launch. This may include access to product information, downloads, videos, etc., to build anticipation around launch day. When launch day comes, create a sense of immediacy and scarcity – purchases will ensue.
The third way to leverage the power of your list is through referrers, building an even larger list that you can communicate with. Are you asking those who sign up for your list to refer your company, products, or services to others? Make your emails easy to forward and encourage referrals. This is a great way to reach individuals who are more likely to value your content and accept your offers.
The final method for leveraging an email list is to communicate on a regular basis. Your auto-responder sequence should integrate a series of messages spread out over time. By continually staying in front of your list and utilizing the content that you have to provide value, these individuals will stay engaged and have a higher propensity to purchase from you.
The time to start building your email list is now. In parallel, be sure to focus your energies on leveraging that list using the proper techniques. Having a great list is fine but unless you utilize it properly, you’ll never see the true value inherent in the list itself.
Michael Fleischner is an SEO consultant and author of SEO Made Simple, revealing strategies guaranteed to improve search engine rankings. Learn more about Michael's hands-on SEO training program, Internet Marketing Forum, and SEO consulting at MarketingScoop.com or contact him via the Marketing Blog at http://marketing-expert.blogspot.com.