The best (and shortest) business book ever written.
Why visualizing your success could actually be hurting your chances for success.
The #1 overlooked skill for every author, and how to get 7,000 Twitter followers.
Oh yeah, make sure to follow @copyblogger on Twitter to grab these links — and a lot more — every week.
This is The Lede …
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7 Unwritten Rules of Social Media
Well, now they’re written. This is a very good and basic structure for operating effectively within any social media.
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The Best (and Shortest) Business Book Ever Written
You’ve heard about this author all your life. You’ve probably even quoted him a few times without knowing it. Have you read his amazingly practical business philosophies?
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If You Want to Fail, Visualize Success
The word counterintuitive doesn’t begin to describe the results of this research. What do you think?
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10 Ways to Get Your Emails Read
You do know that not everyone is opening your emails right? Number 4 is a bit vague in its counsel, but there’s a lot of solid, specific advice in this list to help you along in your email marketing.
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How to Get 7,000 Twitter Followers
The lesson in this story lies under the surface. This is not necessarily a tactic to be replicated, as much as a philosphy to keep in mind: Strategically enter the conversations that matter to your business goals.
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The No. 1 Overlooked Skill for Every Author
A powerful observation made by well-respected writer and editor Jane Friedman. Copyblogger hasn’t been teaching this stuff for almost six years just for the hell of it, it really matters.
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The Secret of New Marketing
I would promise not to link to Seth in every edition of The Lede, but that could very possibly become a lie. There’s just too much in his archive that needs to be read, spread, and understood … like the link above.
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